In this guide, I am taking a look at how to block Adblock or at least help stem the damages it causes to your website or blog.
I will talk about solutions and workarounds that will hopefully both benefit you and your readers that have felt the need to install Adblock.
If you’re reading this article, then you probably already know the damages that Adblock is impacting on a lot of legit websites on the internet.
I always believe in a light advert experience, but despite this belief, I too am hit with Adblock as it doesn’t discriminate between a good and a bad website.
It has caused a lot of prominent bloggers, YouTubers, and webmasters losing a lot of money which can cause trouble for paying for servers, services, and most importantly staff.
The Adblock Revenue Damage
Now to fully see the extent the of the problem I am facing I decided to run a test where I would measure the number of Adblock users and compare it the total number of users. While I knew the stats wouldn’t be good, I didn’t think it would be this bad especially since Adblock growth is still on the rise.
My Tech Website
I have been monitoring one of my tech websites for a couple of weeks now as you can see in the comparison graph below.
In the graph, you can see there are a fair few people using Adblock. In fact, there is a whopping 30% on average using Adblock per day.
Adblockers, in theory, is reducing my potential income from display ads by almost one third. For anyone running a hugely popular site, this would mean thousands of dollars a day in lost revenue.
My Food Website
I also have a food website that I have been monitoring the Adblock rate so I could compare the difference between two different niches.
Again, as you can see in the graph below it roughly sits at about 20% on average, so it’s not as bad as my tech website above.
Even though it’s only at 20%, this could mean still quite a significant loss especially if you have large amounts of traffic.
Now it appears to be that if you run a non-tech related website, then your Adblock rate is likely to be lower but even 20% of 10,000 viewers are still 2,000 viewers not generating any income from display ads. This impact will probably get worse as Adblock gains more popularity and is becoming more mainstream.
In the last year or so there has been an explosion of Adblock tools for mobile devices so it will be interesting to see how this affects the Adblock rates.
The worst thing you can do to counter the increase in Adblock damage is to add more ads to your website. As this will just push more users to find a way to remove those pesky ads making you lose more money in the long run.
Luckily there are alternative ways that you can counter adblock users without punishing those who aren’t.
What can you do to Block Adblock or even just Limit the Damage?
The first thing that you might want to do is use an Adblock detection software so you can first monitor the potential damage caused by people running Adblock. Next is to work out a way to stop Adblock or lower the damage it’s causing you financially.
Unfortunately, there is no easy way to simply block Adblock. So instead there are several different ways you’re able to counter the damages ranging from a super intrusive method to something not so invasive. These are just a few of my tips, and there are many more ways you’re able to help recoup back some lost revenue.
It’s always important to remember Adblock readers have removed ads for a reason. I always opt for less intrusive ads when my main ones are on a block list.
This plugin is very similar to mine and allows you to replace an advert with another one however it doesn’t have any way to track and record whenever an advert has been replaced.
You can replace the blocked advert with an affiliate banner for a product that fits in well with your website. This advert will be just a regular image that is linked to the given affiliate product. It won’t be part of Adblock filters if you have the image hosted on your server (at least not until it’s added) so you can enjoy having some monetization in place.
To explain further, if you have a website about all things microwaves, then this would be a good time to replace it with a banner advert that promotes microwaves using the Amazon affiliate program for example.
If you’re interested in doing this, then the plugin above will do exactly that. You will need to add change your advert blocks to shortcodes.
Affiliate links could be placed throughout your content so you can be rewarded for sending people to a website who end up making a purchase. These are typically very non-invasive and can make you a bit of money on the side. You could also do a call to action links or buttons such as “buy now” that links to a given affiliate product.
If you’re reviewing a product, make sure you let your users know that you’re earning a commission if they buy through your link. You will find most people will still even if that phrase is somewhere on the page.
You could replace the blocked advert with a banner or something similar that encourages your reader to join your mailing list. You could later recommend products or use other methods of making money via your email list. If you don’t already then, I highly recommend taking a look at investing into email as it’s a great way to communicate with your readers especially with social being hit and miss today.
I have no idea how useful guilt banners are as I haven’t tested them, but I have seen them being used on a quite a few different websites. They work by replacing the original advert with a guilt banner which will hopefully encourage the user to either turn off their adblocker, donate or signup to your website.
Below is an example of social blade’s way of encouraging users to disable adblocker or buy a premium subscription.
I have also seen guilt popups as well, but again I am not sure how useful they are especially since they can be easily dismissed or added to an adblocker filter. If you’re interested in using a method like this then there is a neat script you can get here for free. You can have it block people from viewing the content or just have it nag them in the hope they will disable their adblocker.
Below is an example of the “independent” guilt pop up.
There are Adblock services that will help you measure the Adblock rate and offer replacement ads in place of those that have been blocked. They often offer advice on what you can do to help reduce the impact of Adblock on your website.
A service such as PageFair has become pretty popular and is currently deployed across a ton of websites.
Content Blocker or Paywall
The paywall or content blocker is the most intrusive method and may damage your viewer numbers. It works by just blocking a visitor entirely from the website until they either sign into a premium account or disable their adblocker. This method is becoming increasingly popular amongst news websites and some of the larger websites that can take a hit in visitors.
Depending on the solution you end up using these are not always that effective. If it’s just an overlay on your actual content, then it’s going be easy to work around however if it’s like a gateway page like Forbes than it’s a lot harder to work around.
Below is an example of a content blocker on Forbes.
Now, this is an iffy topic for a lot of people as it can destroy trust with your readers as a lot of sponsored content is blended in with regular content making it hard to tell that the review, article or video has a sponsorship. For example, if you start “reviewing” products that you were given for free or given money to promote then your judgment can become biased. Even if you’re not biased people might still lose that trust factor with you since cash was given for the opinion piece/article.
Sponsored content also usually involves needing to contact people who might be interested in sponsoring an article on your website. If you’re lucky, they might just contact you.
Nonetheless, it’s an efficient way of making a bit of money back. If you’re transparent with your viewers with a clear disclaimer like the one pictured above, then it will be a lot easier for them to trust you on your judgment with a particular product or opinion.
As I mentioned above, I commonly use affiliate links to products I have used and bought myself. I am however super hesitant about taking “free” stuff especially if it’s a low valued product that you can easily purchase yourself.
Sponsored content is becoming increasingly popular on both news websites, social media and a ton of independent bloggers and websites.
Now I hope this article shed some light on the current state of Adblock and also how you can stop Adblock damage to your website. If you think something I said is wrong, have a tactic that you like to share or just want to leave some feedback then be sure to leave a comment below.